Step 1: find something that makes you so excited

Step 2: figure out what people pay in that industry to do

Step 3: pay those industry professionals because they’re so cute and cool

Step 4: enjoy the content and start making your own

Step 5: go at it for like 6 months or a year – discouragement and just whatever. Put it down, pick it up, do whatever feels right

Step 6: then if you’re realizing you have a re-ignition of passion here, then work at it

Step 7: but work at it from a perspective of advice you see people giving others

Step 8: make everything both fun and productive so that everyone has fun with the product

• the customer
• The owner
• The team who makes it happen

Step 9: give team ownership over what they build

Step 10: you get an unlimited license to what they make, but they’re should have a steak in everything they build with you

Step 11: that will make them feel connected to the product and want to continue to be team members and customers

Great ecosystem, great business

With this system of power in a company and a strong community backing it,

You’ll be in a position where you feel no imposter syndrome or any other issues that prevent you from launching

Even technical issues

You can be frustrated, but never stop moving forward and observing the underlying playfulness that should be in every experience of the process of selling to people who have an option to choose a competitor’s product.

If they choose a competitor

If they think you’re not professional enough, maybe you’ll get more professional 

Maybe you’ll just get better at what you do in general if you focus on understanding what’s going on and channeling the vibe

Companies are groups of individuals 

the individuals are important 

and the summation of their working together are also important